3: The law of the mind: It’s better to be first in the mind than to be first in the market place 4: The law of perception: Marketing is not a battle of products it’s a battle of perceptions. 2: The law of category: If you can’t be first in a category, setup a new category you can be first in. 1: The Law of Leadership: It’s better to be first than it is to be better.
Violate them at your own risk.moreįor the summary, please email / PM me. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. Why then, they ask, shouldn't there also be laws of marketing tha There are laws of nature, so why shouldn't there be laws of marketing?Īs Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
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